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Market your own business

Would you like to get more students of your own? Maybe you already have your own business or you're thinking of setting up: this short introduction to marketing for English teachers will help you find more of your own individual or corporate clients. 

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Dates: Friday May 16th 1-4.30pm

Programme objectives

Define and locate your ideal clients to focus your marketing efforts effectively

Explore diverse strategies to position yourself and your services with confidence

Leverage social media, email marketing, and networking to showcase your expertise and attract more clients.

Content

  • Who's your ideal client and where are they?

  • Different methods of marketing yourself and your offers

  • Using social media effectively

  • Email marketing

  • Networking for individual or corporate clients

  • Showcasing what you do to get more clients

​​To sign up, first complete this form and we'll send you any documents you need for FIFPL funding, as well as a Stripe link  (Payment by credit or debit card.) Email us if you have any other questions. 

Course information

  • 3.5h of interactive group online workshop (Zoom) with Catherine

  • You'll come away with practical ideas that you can implement immediately

  • This course is aimed at anyone who teaches adults

  • Cost is 100€ net de taxe. You can use your FIFPL fund to have the training paid for, but tfor this you'll need to do at least 7h of training, which is two modules. 

  • If you would like to request FIFPL funding, contact us to get the programme and contract that you'll need to make the funding request. 

  • After the training, you'll receive an attestation that you can give to your place of work to show you have been doing professional development. 

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Your trainer, Catherine Aygen 

Catherine has been teaching adults for 25 years. She spent 7 years working for the British Council in Japan and Singapore as a teacher and teacher trainer before coming to Paris, where she had her own corporate training business as well as working in several grandes écoles. Since moving to Grasse in 2014, she has been running her business, A Star Formation. 

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She has a Masters in Linguistics and the Trinity College certificate and diploma in TESOL. She is also a certified Neurolanguage® Coach and has done many different professional development programmes including intercultural communication trainer, neuroscience of communication, neuromarketing, language coaching and collective intelligence. 

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